Punjab Progressive Investor Summit: Amazon India signs a pact with PSIEC to help boost exports

Chandigarh, December 5 () Amazon India said Thursday that it signed a pact with Punjab Small Industries&Export Corporation (PSIEC) to conduct workshops that allow MSME exporters to reach millions of customers of the e-commerce giant under Amazon Global Program selling.

The memorandum of understanding (MoU) with the state-owned PSIEC will help the state's micro, small and medium-sized enterprises (MSMEs) reap benefits through electronic commerce, Amazon India said in a statement.

The agreement was signed in Mohali on the opening day of the two-day progressive investors summit in Punjab, which began on Thursday.

The event witnesses the participation of MSMEs, in addition to the main industrialists, entrepreneurs of the new era, foreign missions and other dignitaries.

As part of the Memorandum of Understanding, Amazon will conduct training and incorporation workshops in key MSME groups in Ludhiana, Jalandhar, Amritsar, Patiala and Bathinda to help MSME exporters move up to Amazon's 12 international markets.

By strengthening electronic commerce support for MSME exporters in Punjab, Amazon India will play a vital role in helping them be a part and benefit from India's burgeoning digital economy.

The partnership with various departments of the Punjab government intends to empower and generate livelihood opportunities and help exports find a broader buyer base and get the right price for the products, he said.

Additional chief secretary (Industries) Vini Mahajan said: Amazon's partnership with the Punjab government means the growing interest of large global companies in Punjab.

The memorandum of understanding signed today (Thursday) will provide thousands of MSMEs in Punjab with continuous access to customers in more than 180 countries around the world through the Amazon platform. The state government remains committed to making Punjab an attractive business and investment destination.

Abhijit Kamra, director (global trade) at Amazon India, said: Through the Amazon Global Selling program, we have had the opportunity to help 50,000 MSMEs across India to show more than 150 million 'made in India' products to Customers in more than 180 countries.

With the signing of this memorandum of understanding with the Punjab government, we will continue to play an active role in helping Punjab entrepreneurs launch their own businesses and reach millions of Amazon customers worldwide, he said.

Amazon presented its Global Selling program in India in May 2015 to provide transformative opportunities for Indian sellers to grow and scale through e-commerce exports, according to the statement.

As part of the Amazon Global Selling program, Amazon offers the most complete set of services to vendors of all sizes and scales so that they can sell worldwide in Amazon's international markets.

So far, registering USD 1 billion in cumulative exports, the Amazon Global Selling program is expected to generate USD 5 billion in cumulative export sales by 2023 for Indian exporters enrolled in this program.

Currently, more than 50,000 Indian manufacturers, merchants and brands use this platform to sell more than 150 million products in 12 international Amazon markets worldwide, such as Amazon.com. With the Amazon Global Selling program, Amazon is contributing to the government's vision of exports, and encouraging 'Made-in-India' products to globalize by providing critical market access to customers in more than 180 countries, he said. SOL HRS