Booking.com includes flights and rental cars in India
NEW DELHI: Booking Holdings, based in the USA. UU., One of the world's largest travel e-commerce companies, is ready to enter India's highly competitive online flight booking market, along with its Rentalcars.com car rental platform and the platform of OpenTable restaurant reservation. Booking Holdings, which is listed on Nasdaq, currently operates its aggregator hotel brand and its namesake based in Amsterdam Booking.com in the country.
The company, formerly known as Priceline Group, plans to integrate all these offerings under one umbrella in the domestic market, a senior Booking.com executive told TOI. This may pit the company with over $ 14 billion in global revenues against the likes of Makemytrip, Zomato and Swiggy and give it a leg up over competitors such as Oyo and Airbnb. Rentalcars.com will be called Booking-.com Transport.
The new offers are currently in beta testing in India, and the company plans to launch them early next year, Ritu Mehrotra, country manager for India, Sri Lanka and the Maldives, told TOI. In 2020, we are looking to build a connected Journey and bring new verticals to our online business with our vision of making it easier for everyone to experience the world, Mehrotra said.
Despite the tough competition, the online booking space for India has witnessed a large number of new participants, including Flipkart and Amazon. Mehrotra, a former Zomato executive, is also betting heavily on the food technology space in India after having founded and sold her own food technology company in the United States.